A Very Old Man With Enormous Wings A Tale For Children

Compare Decision Making Process Vs Consumer Buying Process Coursework

Compare Decision Making Process Vs Consumer Buying Process Coursework Compare Decision Making Process Vs Consumer Buying Process – Coursework Example The decision making process that a consumer goes through before making a purchase as opposed to the actual purchase is the contrast between the decision making vs. consumer buying process. In marketing parlance, there are the processes of decision making and consumer buying that reinforces and complements each other. The decision making process typically involves the stages ranging from identifying the need, searching for information, evaluating alternatives and finally taking the decision. A successful marketer would recognize the importance of each step of the decision making process as concentrating only on the final step i.e., the decision making might be a case of too late for the products that the customer would have evaluated but not purchased.There are several models of consumer decision making that include the rational or the economic model, the psychological model and the consumer behavior model. The rational model has come in for criticism lately due to the fact that the c oncept of consumers making rational choices has been questioned by the experts. On the other hand, the psychological models that take into account the cognitive aspect as well as the whims and fancies of the buyer is considered more appropriate.The consumer buying process is the outcome of the decision making process and is the last stage of the decision making process. As such, it can be said that the actual buying is the outcome of a complex process that takes into account several factors, both external and internal. Thus, when we contrast the decision making process with that of the consumer buying process, we are making a distinction of the inputs and the outputs to take an analogy from technology.

Colonialism in Southeast Asia and the Austral and Pacific Realms Essay

Colonialism in Southeast Asia and the Austral and Pacific Realms - Essay Example However, though the Philippines became subjected to another power, they still maintained some of their native belief systems. Colonization of the Philippine realm was due to its potential in commercial success with other countries. During the 18th century, the Spanish population was significantly less but soon the population started expanding. Intermarriage of the Spanish and the Philippines led to the growth of a very strong community that became the most powerful politically and economically (McCoy, 2001). A consequent growth of the Spanish community in Philippine later took over the Philippine realm. Spanish colonization of the Philippine realm did not face confrontation by indigenous states supported by aristocracies, bureaucracies, or religious organization contrast to other European colonizers elsewhere in Southeast Asia. In addition, the Spanish rule over the Philippines defined the modern state of the Philippines in matters concerning the social, religious, and ideological underpinnings. The Spanish rule over the Philippines had less impact to them economically. However, there was a considerable impact on the people politically and religiously. To have full control of the Philippine realm, the Spaniards gradually abolished hereditary nobility and dignity, limited power to Philippine chiefs, encouraged slavery and subsequently secured themselves high aristocratic positions in the state. Since Philippine had a history of economical flourish, the Spaniards took this as an opportunity to excel, expand, and uplift their country’s economic status (Lockard, 2006). They used water to transport silver, gold, and other materials of exchange to Europe where it graced the lives of the European elite. Philippine consequently turned to a regional trading area in Southeast Asia. The key reason that enabled the Spaniards to colonize Philippine was the close relationship the state had with the church. Spain being a Christian realm wanted to convert

History. Questions Essay Example | Topics and Well Written Essays - 750 words

History. Questions - Essay Example During this period, the baby boom stimulated migration to suburbs (Rusty, 2010 p 4). Growth of suburbs led to numerous developments witnessed across the country. As a result of the suburbs, there emerged the need for automobiles. Thus, the government constructed new roads. The population of the United States increased significantly from 1946. The need to provide for the high population made the government come up with policies that enabled people to access basic needs such as healthcare, education, and provisions for social security. The various developments that happened in the United States after the war can be attributed to the baby boom (Rusty, 2010 p 12). Q2. Eisenhower caution and inactivity can be regarded as a wise prudence in the exercise of power. He reacted cautiously towards the beginning of the civil rights movement and sent troops who enforced court orders. His domestic policies used to be conservative, while the foreign policies appeared to be cautious. He is credited for avoiding military involvement in Vietnam and pressuring Britain, France and Israel to resolve the Suez crisis. Eisenhower sought an end the cold war by seeking negotiations and refusing to get involved in the Hungarian revolt. America become more prosperous during the era of Eisenhower, as science and technology advanced significantly. Women had the opportunity to join the workforce and get white collar jobs (Thomas, 2005 p 20). Q3. The Soviet Union tested its first atomic bomb in 1949. This led to public anxiety as the Americans feared the Russia’s superiority. The US government started investigating who had revealed the US atomic secrets to the Russians (Fried, 1991 p 32). As a result, the red hunting came to being; high profile individuals such as Rosenberg faced persecution. Senator Joseph McCarthy recruited communist hunter Roy Cohn, a prosecutor. McCarthy visited his opponents and campaigned against them; he accused his critics as traitors. He formed a red-hunting c orporation known as AWARE Inc, which prosecuted communists. During his tenure, anticommunist agencies questioned teachers; those suspected of communism lost their jobs. Children took loyalty oaths and pledged not to overthrow the government. This way, he forced many Americans to have a skeptical look at secret subversives (Fried, 1991 p 37). Q4. The invasion of Vietnam by France shortly after the Second World War can be termed as the major cause of the Vietnam War. The French occupied the country, leading to an imbalance of the Vietnamese cultural lifestyle. The communists took advantage of the disruption of a peaceful Vietnamese life. Communist countries such as Russia wanted to exercise their political ideologies on small and weak countries that had been destabilized by the French. After World War II, communist countries wanted to gain control over nations that seemed weak and politically unstable. As a result, the Vietnam War came into being (Thomas, 2005 p 22). The cold war and the differences between the capitalist and the communists also resulted to the cold war. America was opposed to communist ideals of the Soviet Union. Russia and China had supplied arms to the government of North Vietnam. The arms included war materials such as machine guns, rifles, artillery, war boats, and ammunitions. America wanted to slow the growth of communism in the Middle East. The United States joined the war following a call to protect South Vietnam from invasion by North

Response Paper Article Example | Topics and Well Written Essays - 1000 words

Response Paper - Article Example war forced her and her mother to live a desperate life; in a refugee camp in Pakistan and later in a foreign land Chicago, Illinois- America a place where everything was new and different from what they were used to. Thirdly, the war took away Farah’s personal friends and more so her family members. Her dad and other siblings had perished in the war. Her cousins, uncles’, aunts and even her grandmother were no longer alive. The only member of family she was left with was her mother. Farah had to live the rest of her life wishing that the war never erupted. She felt broken after being separated from her family and the only thing left was endless dreams and vivid imaginations of how the life would have been with her father and her brothers and sisters. Life in America was far much different from the life Farah and her mother had in Kabul- Afghanistan. In spite of their peace and safety, a good house and good foods, Farah and her mother still struggled to adapt to the American lifestyle. Everything had suddenly become new and they had to learn from scratch and through the hard way. This was a bit challenging since Farah and her mother spoke very little English. The issue of language difference was quite a challenge to Farah and her mother and in different situations Alyce a friend Farah had met while in the camp regularly chipped in to help them out. Alyce had readily helped Farah and her mother navigate through the medical system before she was sent to Germany (Ahmedi & Ansary, 2005). Of course, in Kabul there never used to be carnival rides. At first Farah thought that the other girls were screaming out of fear of falling from the ride. She without hesitation found herself screaming out loudly when the machine emitted sparks whic h was a part of the entire carnival ride game (Ahmedi & Ansary, 2005). Her mother on the other hand spent a lot of time in the house following her illness. She was really depressed and she had not met any new friends in Illinois. This

Compositional Analysis of Images

Compositional Analysis of Images DRAWING ON KRESS AND VAN LEEUWENS CONCEPTS OF THE GIVEN AND THE NEW IN READING IMAGES: THE GRAMMAR OF VISUAL DESIGN (1996), PERFORM A COMPO ­SITIONAL ANALYSIS OF ANY TWO OF THE GIVEN IMAGES. An Image is a tangible or visual representation of a person, a place or a thing. All images carry a meaning which can be understood differently by different people in different situations. Composition is the way in which something is put together or arranged or the combination of parts or elements that make up something. Malcolm Barnard in Approaches to Understanding Visual Culture (2001) suggests that we concentrate on the looking and analysis of images by focusing on elements of visual culture that are said to be intrinsic or internal to the work; elements such as shape, line, colour, texture, and layout or composition. (Barnard, 2001, p.168). An image can be analysed through its composition and drawing on Kress and Van Leeuwens concepts of the Given and the New a compositional analysis of two images will be performed in this essay. Kress and Leeuwen argue that the left of an image is assumed to be The Given and the right to be The New meaning that the left is something which is already known and the right is the key information which is not yet known or agreed upon and thus creating the salience. Speaking of salience, before we analyse the images it is important to know the three principles of composition. INFORMATION VALUE: The value of an element depends on its placement as different zones of an image have different values attached to it. SALIENCE: The most eye catching element of the image can be realized by factors as placement, size, contrast, colour, sharpness, etc. FRAMING: The dividing lines created by elements or actual frame lines disconnect or connect elements of the image representing if they belong or not to one another. (Kress and Leeuwen, 1996, p.177). They argue that this theory can also be applied to magazines, newspapers, advertisements and diagrams. Magazines and newspapers tend to have pictures and articles on a left/right axis. The structure of sentences also work with the theory. Other theorists like Ron Needham and Freud had diverse views of the Left and Right of an image with left being bad and right being good and left being sinful and right being righteous respectively. When analysing the below image of   The Creation of Eve by Lorenzo Maitani we see that God is placed on the left who was there already and is thus considered as Given while the woman Eve the new creation is on the right regarded as the New. The placement of Eve in the image is not exactly in the right one can argue as majority of her body is placed in the centre of the image. Michelangelo, on the other hand, in his famous painting The Creation of Adam on the ceiling of the Sistine Chapel, placed God on the right. (Kress and Leeuwen, 1996, p.181). The theory did not hold much weight as now it was man who was the Given and God as the New. Furthermore, considering the diverse views God being on the left makes him bad and sinful with man being good and righteous The above image by Lester Beall Rural Electric Programme 1937 can also be analysed as the Given and the New by understanding that the house on the left is Given and the bulb on the right is New. The image is targeted at the rural or countryside location where light was not common at that period of time making the bulb which has the words LIGHT printed on it something new which has never been there before, thus implying that the house can now have light, if you see the sentence structure (the house can now have light) Kress and Leeuwens theory seem to be working. But if one reversed the sides then the bulb will be the Given which is available to the house making the house New. The house will be regarded as new because it has got the light in it. The theory of Kress and Leeuwen did not live up to the expectations once more. Every person looking at an image would have a different interpretation of the image depending on the time, culture, situation and environment, the concept cannot be taken as wrong or right as every viewer has his own ability of thinking and can portray any meaning of a given image according to his choice. Analysing images through a theory means analysing images through the same lens which will certainly take away the true meaning of the image. Kress and Leeuwen admitted that their theory does not work for every image which has been proved by analysing the above two images. Before concluding this essay your attention would be needed on the point that when making am image the maker has a message that he wants the people to know or draw attention to and if the viewer interprets it differently the viewer would not know if has got the right message which was intended unless and until he asks the maker or studies what the exact message was. Theories cannot be depended upon while interpreti ng images as every viewer has his own way of encoding messages, I would like to close with a quote (Stuart Hall, 1997, p.9): It is worth emphasising that there is no single or correct  answer to the question, What does this image mean? or  What is this ad saying? Since there is no law which can  guarantee that things will have one, true meaning, or that  meanings wont change over time, work in this area is bound  to be interpretative a debate between, not who is right  and who is wrong, but between equally plausible, though  sometimes competing and contesting, meanings and  interpretations.!   Bibliography Kress, G Leeuwen, V (1996) Reading Images: The Grammar of Visual Design, Routledge. Barnard, M (2001) Approaches to Understanding Visual Culture, Palgrave Macmillan. Hall, S (1997) Representation: Cultural Representations and Signifying Practices, SAGE.

Investments Essay -- essays papers

Investments INVESTMENT JOURNAL I started doing my research in the Microsoft Network using the Custom Search feature in the Stock Screener. Since I was looking for a conservative stock to start with, the first restriction I put was that the stock be a member of the Dow Jones Industrial Average. I also wanted a Large-Cap company so I put the Market Cap to be above 5 billion dollars. Another restriction I added was that its P/E ratio be the lowest possible and that the EPS Year to Year be above 13%. After running the search I got 20 matches. The top three were Exxon, SBC Communications and American Express. After researching them a bit more I decided that Exxon would be a good option because it was a solid company that had a pretty stable history. After analyzing its fundamentals and taking into account the rising prices of gasoline, I decided Exxon would be a good long-term investment. I bought 115 shares of Exxon at $43.36! The second stock I am looking for is a value stock. I want to get a good solid company and buy it for a bargain. The research I did in the Stock Screener was based on the value strategy we learned in class. In the Stock Screener I entered the following restrictions: 1) Market Cap * $500,000,000 2) Return on Equity * Industry Average Return on Equity 3) Return on Assets * ROA 5 year Average 4) Price/Book Value * 1 5) P/E current * P/E current (Industry) 6) Debt to Equity Ratio * 1 7) Previous Day Closing Price near 52 week low I got 10 results and researched each individual company using the research wizard. The company that I liked the most was Loews because it seemed like a good company with strong fundamentals. The company primarily deals with insurance through publicly traded subsidiaries. Other holdings include tobacco, hotels(US and Canada) and watchmaker Boluva. Even though it has the characteristics of a value company its growth potential and estimates are very impressive. I bought 120 shares of Loews at $53.01. Now that I had value in my portfolio I decided to look for a good growth stock that had a positive momentum recently outperforming the market. I still am not sure I want to invest in a technology stock because of their volatility and risk. I used a similar screen to the O'Shaughnessy Growth screen. The screen was almost identical but with a couple of minor alterations. I d... ...ommendation I read in Business Week. It was recommended as a good technology stock that dealt with both equipment and medicine. The company is called Stryker’s Corp. and it basically makes surgical products such as drills, saws, rasps and mixers. Orthopedic implants (including artificial joints, spinal rods, screws, and bone cement) account for nearly 60% of sales. The fundamentals of the stock are very good and the technical analysis indicates it has been heavily oversold. The only negative I found in the stock analysis is that its P/E is higher than the industries and that the PEG is high also. Still I believe the company is going to do well in the near future because it has new products coming out and good numbers are expected. I bought 300 shares of SYK at $55.00. The next transaction I made was one that was very different from my other transactions. I based my transaction on a clearstation.com e-mail report that was sent to me recommending that I short NVDA. I went directly to the stockcharts.com and analyzed its chart. I decided to short the stock based on the information the chart provided (it was heavily overbought). I short-selled 100 shares of NVDA at $84.64.